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Images sometimes sticky, they persist long after tge organization has changed. Explain why this so and how marketers can change a person's image about an object

Public Comments

1. People always remember the negative, so it's difficult to change the image of a product if there is a negative image associated with it. A new marketing campaign could overhaul the image by presenting the same old product as new and improved, version 2 if you will. Change the colors, the slogan, etc.
2. Reposition the way you market you product or service by first Carving your space in a crowded marketplace. Find out what's unique about you and then strategize to dominate your market. You want to be in the top 3.