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What percentage of my marketing budget should I allocate for online marketing?

I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

Public Comments

1. You can test how well PPC works for you with a very short test, $100-$200. I recommend going with Google/Yahoo Paid advertising for it's wider audiences. Create your most compelling ad copy and target popular keywords in your space. Implement the conversion tracking code provided by Google / Yahoo on your "thank you" / sales lead page. You'll be able to determine the ROI of PPC within a short time, and short spend. Hope this helps!
2. 50% for online marketing. Another suggestion Hire the Sales person to advertiste your business.