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How do I create an effective marketing proposal?

I work in an event firm and we have our pilot project. I'd like to ask for help on how to create marketing proposals that will truly deliver positive results. Any tips? Thanks. The proposals are to be submitted for prospective advertisers.

Public Comments

  1. I am not sure what kind of marketing proposal are you trying to model but below are my suggestions. Actually, the internet marketing webpages you find on the Internet can be considered as really good marketing articles you can get tips on writing. Imagine if these internet marketing sales page can write some much and still convince people to buy, it has got to be a good source to get some tips on the words they used and the way they phrase it to the customers. Alternatively, you can go to www.elance.com. Well, they are ghostwriters who are pretty good at coming up with very good proposals for a fee. All the top marketers goto them to get good sales copywriting for their webpages. Hope it helps. Andrew www.businesspeanuts.com
  2. 1) check the budget- How much your client they can offer. For having this crucial info, you will be able to work out how many choices you have. 2) Hit the target - Always think from the customers' perspective. Put yourself as the user/customer, Is this going to work for you? if not, try something else. e.g. if you are a senior, will you check ad. on the Internet, probably not. So make sure you understand the habits/interest of your potential customers. Don't waist your bullets...
  3. Creating a basic yet effective marketing proposal is pretty simple. Here is a basic outline of what you can include. 1) Spell out your goals - Start with crafting a mission statement for your project. 2) Define your budget and resources - You will need money and man power to pull it off, figure out who and how much you will need to reach the goals you have set 3) Define your tools - Ads, direct mail, e-mail, word of mouth. What are the tools that you want to use to get you to the end result? Your budget and goals will define your tools for you. And don't forget to be creative and keep your audience in mind 4) Project your results - Where will this project be in 6 months, 2 years? How much do you expect to make? When will you be complete Finally --Measure, Track and Measure again - Make sure as you proceed that you stick to your time lines, set your benchmark and track your progress. This is how you will know if your plan is working.
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