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What are the rates for internet and/or magazine advertising?

I'm trying to find at least the approximate rates for advertising on websites (for example, Reuters or Facebook) or magazines such as Entrepreneur, Popular Mechanics, Reader's Digest, Finance, etc.)

Public Comments

1. Different magazines charge different rates. Rates are usually dictated by the following: Size of your ad: It costs more to run a full page ad than a 1/4 page ad. Number of Insertions - how many times you run your ad. Color: It costs more to print color on a page than it does black and white. Circulation: The more copies of the magazine you are going in, the more expensive it will be. You may want to consider running your ad in a regional edition to save on costs. Ad rates are usually quoted at CPM - that is, Cost Per Thousand. I am less familiar with how ad rates work on the Internet, but I would assume that it has ruled by similar factors: The Website's popularity. The size of your ad. I also believe, that some web advertising rates are based on a "pay per click" basis, where the advertiser pays only for the times their ad is actually viewed - not just displayed. I hope this provides you some information. Make sure when you compare rates, that you are comparing apples to apples. If one of your magazines has double the circulation but costs only a little more, it may be a better value.
2. Google addwords is a good one..........you only pay if someone clicks on your add not every time its displayed & you can set a limit say I.E spend £3.00 a day your in control & google will help you build/create a page
3. You can get rates at magazines' websites. Look for links to "advertising" or "media kits". I did a quick check of Pop Mechanics and found that you have to register; that shouldn't be a problem. The rate card will give you the rate for any size and for volume discounts. In reality, most advertisers pay much less because professional negotiators get them better rates in exchange for volume, but the rate card is a good place to start.
4. Google adwords is NOT a good one! People are having there friends click on these and stealing your money. Pay per clicks are time consuming and expensive, by the time you spend all the money and time learning adwords you could be listed in the regular search engines which are free. Find websites that your site will compliment and ask them to swap links with you, or you can pay them to place an ad. check out the site on alexa.com I would not pay more than $4 per thousand visitors/week You can also run a campaign on http://www.traffic.submityoursite.us prices start at $19.97 for 10,000 unique targeted visitors, thats a penny/5 visits. This is tier pricing so the more you buy at one time the lower the price. I'm sorry to use your space to vent, but I really don't understand why people are guessing anwers to people looking for some help. People can guess themselves when they ask for help. Can we please make our answer FACTS!
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